Product Marketing Manager

Headquarters – US office
161 Forbes Road, Braintree, MA, 02184

WorldAPP, an established multi-national mobile data collection software company with a start-up feel, is seeking a hands-on leader to drive product success within enterprises. Reporting to the VP of Marketing, the Product Marketing Manager will own the go-to-market growth strategy and execution for WorldAPP’s product offerings. He/she will collaborate with the VP of Product and the Product Management team to ensure that product development and product marketing strategy and execution are well aligned.

Responsibilities

  • Conduct market and competitive analysis
  • Develop market requirements for new products
  • Size and define target market segments
  • Develop buyer personas and journey
  • Define compelling value propositions, product positioning and messaging
  • Create and execute the global go-to-market strategy
  • Drive high-impact product launches
  • Drive strategy for upsell/cross-sell and retention
  • Perform sales enablement activities such as the creation of sales tools and training.

Qualifications

  • 5+ years of product marketing experience with SaaS/mobile apps for enterprises
  • Demonstrated track record of creating and executing a robust product marketing strategy as well as compelling value propositions and messaging that resonated with the market and resulted in high sales growth
  • Equally comfortable with strategic thinking and creative execution
  • Strong analytical skills and attention to detail
  • Excellent verbal and written communications
  • Self-starter with the ability to adapt and multi-task
  • MBA (preferred)

About us

Headquartered in Braintree, MA, WorldAPP helps large organizations improve how they collect, manage, and leverage data across the enterprise. Using our Software Platforms, Form.com and Key Survey, WorldAPP works hand-in-hand with customers to understand their needs and configure complete solutions that integrate with their current IT systems and the way they do business. WorldAPP products are deployed by 1000's of clients around the world including many Fortune 500 companies. Whether clients need to enhance data collection, improve operations, or ensure successful strategic initiatives, WorldAPP has the right technology, expertise, and “To Be of Service” mindset to ensure successful, enterprise-wide implementations that help great companies run better.

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