Inbound Marketing Manager

Headquarters – US office
161 Forbes Road, Braintree, MA, 02184

WorldAPP, an established multi-national mobile data collection software company with a start-up feel, is seeking a hands-on leader to drive our inbound marketing efforts. Reporting to the VP of Marketing, the Inbound Marketing Manager will own our organic growth strategy and execution of the website, content, and social efforts. He/she will collaborate across various departments to ensure marketing strategy, messaging, positioning and execution are well aligned.

Responsibilities

  • Own the various WorldAPP web properties
  • Develop a fully integrated content marketing plan
  • Manage all social channels
  • Size and define target market segments
  • Develop buyer personas and journey
  • Define compelling value propositions, positioning and messaging
  • Create and execute the inbound go-to-market strategy

Qualifications

  • 5+ years of inbound marketing experience with SaaS/mobile apps for enterprises
  • Demonstrated track record of creating and executing an inbound marketing strategy as well as creating content which resonates with the market
  • Strong SEO knowledge and experience with CMS and Marketing Automation tools
  • Equally comfortable with strategic thinking and creative execution
  • Strong analytical skills and attention to detail
  • Excellent verbal and written communications
  • Self-starter with the ability to adapt and multi-task
  • Familiarity with Salesforce and Hubspot is a plus
  • MBA (preferred)

About us

Headquartered in Braintree, MA, WorldAPP helps large organizations improve how they collect, manage, and leverage data across the enterprise. Using our Software Platforms, Form.com and Key Survey, WorldAPP works hand-in-hand with customers to understand their needs and configure complete solutions that integrate with their current IT systems and the way they do business. WorldAPP products are deployed by 1000's of clients around the world including many Fortune 500 companies. Whether clients need to enhance data collection, improve operations, or ensure successful strategic initiatives, WorldAPP has the right technology, expertise, and “To Be of Service” mindset to ensure successful, enterprise-wide implementations that help great companies run better.

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