Demand Generation Manager

Headquarters – US office
161 Forbes Road, Braintree, MA, 02184

WorldAPP, an established multi-national mobile data collection software company with a start-up feel, is seeking a hands-on manager to drive marketing success within enterprises. Reporting to the VP of Marketing, the Demand Generation Manager will execute WorldAPP’s on comprehensive marketing campaigns while supporting business development efforts.

Responsibilities

  • Plan, execute, and optimize multi-channel marketing campaigns
  • Establish new marketing channels and programs
  • Work with business development group to plan targeted outreach
  • Write compelling copy to help BDRs break into accounts
  • Schedule relevant content outreach to targeted audiences
  • Partner with 3rd party publications on the execution of programmatic campaigns
  • Evaluate and plan webinar opportunities
  • Coordinate email marketing efforts.

Qualifications

  • 3+ years of B2B marketing experience with enterprise SaaS/software experience
  • Demonstrated track record of creating and executing B2B marketing campaigns and programs which resulted in highly qualified opportunities
  • Equally comfortable with strategic thinking and creative execution
  • Experience working with marketing automation and prospecting tools
  • Strong analytical skills and attention to detail
  • Excellent verbal and written communications
  • Self-starter with the ability to adapt and multi-task

About us

Headquartered in Braintree, MA, WorldAPP helps large organizations improve how they collect, manage, and leverage data across the enterprise. Using our Software Platforms, Form.com and Key Survey, WorldAPP works hand-in-hand with customers to understand their needs and configure complete solutions that integrate with their current IT systems and the way they do business. WorldAPP products are deployed by 1000's of clients around the world including many Fortune 500 companies. Whether clients need to enhance data collection, improve operations, or ensure successful strategic initiatives, WorldAPP has the right technology, expertise, and “To Be of Service” mindset to ensure successful, enterprise-wide implementations that help great companies run better.

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